Pre-school offering is most popular kids show across all channels.

The Hive buzz grows in Australia

Pre-school animation The Hive is continuing to build up its fan base in Australia, with latest figures showing it is the most popular kids show across all channels.

Licensing agent for the property, Space Enterprises, also said that The Hive was the fourth most popular digital show across all genres.

The Hive is shown on ABC2 in Australia.

The show is produced by Monumental Productions, Lupus Films and DQ Entertainment.

"The Hive is regularly beating all competition in Australia," said Mark Hurry, director of licensing at Space Enterprises. "It is a massive brand across the country so this represents the perfect time to be releasing licensed merchandise, with licensees guaranteed huge brand recognition."

Licensees on board for The Hive include Mookie Toys, EMI Publishing, Blues Clothing, Jupiter Toys, Ravensburger, Heroes for Kids, Kurio and Aykroyds TDP.

A full range of licensed products will be released throughout the year in Australia, including play-sets, plush and a master toy line which will be backed with TV support.

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