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The Insights People launches SnapSurvey for quick fire market data and insight

The kids, parents, and family market intelligence specialists, The Insights People has launched its new SnapSurvey service, a platform that enables brands to get answers and insight-led analysis on the kids and parents’ demographic within 72 hours.

The platform has been created to deliver data and insight to clients in record time, allowing companies the chance to be more nimble and reactive to demographic trends.

The Insights People states that it has designed and developed a methodology which enables companies to get quality, unbiased and reliable data efficiently and effectively.

Nick Richardson, CEO at The Insights People, said: “This is an important development to further support clients who need quality information which is reliable and gathered in a way which is correct and unbiased. The approach we take enables clients to feel confident that they are getting reliable data with insightful commentary which can be applied across their business.

“Within a week of launching we have undertaken projects for clients wanting to test advertising creative and for a client wanting to understand some of the impact of Coronavirus on children’s digital media consumption.”

The Insights People has launched the service to cover the following countries: UK, US, France, Germany, Italy, Spain, India, Brazil, Mexico and Australia. Enabling clients to get up to 300 responses per market of children or parents, with a turnaround in as little as 72 hours.

Sarah Riding, research and trends director at The Insights People, added: “The SnapSurvey has been developed to be a flexible research tool, utilising a proven methodology – enabling clients to quickly gather data and insight for a number of purposes, including developing and supporting content marketing, testing creative concept and supporting client pitches and presentations across individual or multiple markets. And critically it provides clients with a highly effective, efficient and independent solution with expert analysis.”

For more information on The Insights People, their award-winning market research and how the SnapSurvey service could help you, please visit https://kidsinsights.com/solutions/ or call +44 (0)330 159 6631.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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