The kids’ market intelligence outfit, The Insights People, has been named Global Market Research of the Year by the International Trade Council during its International Go Global Awards ceremony.
The ceremony took place on October 23 2019 in Chicago where The Insights People was recognised as the most comprehensive and dynamic market intelligence resource on all things kids, parents and families. The company surveys more than 2,000 children every week, across three continents.
The International Trade Council, founded in 1956, is a peak-body non-profit chamber of commerce – with a membership comprised of 76 government export agencies, 418 chambers of commerce and approximately 28,800 corporations.
The annual Go Global Awards celebrate the companies that are driving the economy forward through their innovations, technologies and strategies. With over 200 entrants from across North America, those that were selected as finalists were required to deliver an elevator pitch to a panel of judges before winners for each category were selected.
During this session in Chicago, Nick Richardson, CEO The Insights People presented his vision on being the market intelligence company of the future, today. The judges were particularly impressed with its business agility, innovation and growth within last two years.
“Being recognised as a 2019 Go Global Award winner by the International Trade Council is truly an honour,” said Nick Richardson.
“In the fast-changing modern world, we believe that market intelligence has never been more important. We founded The Insights People because we wanted to create an intelligence source, with the depth and breadth of insights into kids’ ecosystem, for our clients to quickly identify “flash” and “global” trends.
“The methodology we have created at The Insights People is designed to enable them to apply our data and insights to multiple forms of their business; including advertising, content, licensing, marketing, product and sales.”
The Insights People, the ITC’s Global Market Research of the Year, is currently presented in US, UK, Europe and India.