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A recent project saw Arsenal's Hector Bellerin and Southampton's Jay Rodriguez work on a campaign for Call of Duty.

The Integrity Club looks to strengthen ties between licensors and sports talent

The Integrity Club, a specialist marketing consultancy that partners sports talent with brands, is looking to bolster its work with licensors.

The firm, which has worked on projects for the likes of Nike, Talksport, Parrot and Sky Sports, is headed up by a team including Stuart Dinsey, a former media owner with experience in video games, toys, licensing, music and tech, and Neil Meredith, a former professional footballer with direct reach across sports and entertainment.

Recently, The Intergrity Club worked closely with Call of Duty to deliver a football ambassador programme featuring Arsenal FC’s Hector Bellerin and Southampton FC’s Jay Rodriguez, while the agency also took charge of a launch campaign for Blizzard’s Overwatch that delivered over five million views via social media.

“We believe that The Integrity Club offers something different to companies who are looking for fresh ideas to stimulate their brands’ campaigns,” said Meredith.

“We understand the requirements of brands and sports talent, offering everything from concept and content generation through to social media activation that maximizes genuine ROI.

“Using the right kind of sports talent is a great option for brands when trying to optimise exposure around an event or product launch.”

 For more on The Integrity Club, click here.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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