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The Koyo Store expands operations within the Esports space

Entertainment and games merchandising specialist, The Koyo Store has expanded its operations within the Esports space, with the launch of a dedicated bespoke physical pin badge and achievement coin service.

Having launched last year, the company has already enjoyed a good deal of success with its ranges of licensed pin badges and achievement coins, covering big name video game titles such as Rainbow Six Siege, Street Fighter, and Wargaming. It has also worked with FaceIt to provide coins for Counter-Strike tournaments.

Now however, Koyo’s dedicated Esports division is offering bespoke, limited-edition products to teams, tournament organisers, influencers and more, to date these include ESL UK, pins, coins and keyrings for the US-based organisation DarkZero Esports, pins and keyrings for the Sweden-based Esports organisation Ninjas In Pyjamas, and a range of collectible coins for Fnatic’s 15th birthday celebrations.

On top of this, it will also be developing a range of pins, coins and VIP collector’s boxes for the Esports Awards, plus awards for on-going competitions, such as the Hall of Fame, and have managed the creation of a one-off pin for UK games charity Special Effect’s “Chicken for Charity” fundraiser event, in collaboration with PUBG and Sega.

In addition to creating bespoke products for events, teams or individuals, Koyo’s retail proposition encompasses on-site sales through either its own stands or merch outlets, plus an online store.

The company is also offering partners full design and production support, plus a consultancy offering for parties looking for more unusual merch.

“Having worked alongside a number of Esports teams and tournaments over the past few months, we recognise that there is huge demand for bespoke event-specific merch,” said Koyo MD Lee Townsend.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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