The Koyo Store taps into retro resurgence with Thunderbirds, Captain Scarlet and Emoji

A new entertainment merchandise specialist has emerged to capitalise on the fast-growing pin badge and collection coin market.

The Koyo Store has already secured a number of official licences from top video games and entertainment brands, including emoji, Rainbow Six Siege, World of Tanks, World of Warships, Thunderbirds and Captain Scarlet.

The collection of badges, coins and lace charms are available to buy via the company’s website at They include:-

Emoji – A range of pin badges (£4.99 each) denoting the internationally recognised faces and symbols; plus Mystery Collections (£9.99) which include three pin badges; and Mystery Collections of lace charms (£1.99 for a pack containing three charms).

Rainbow Six Siege – A range of pin badges (£6.99 each), plus a £64.99 11 pin Collection Badge Bundle.

World of Tanks – A range of pin badges (£6.99 each), plus Collectible Achievement Coins (£9.99 each).

World of Warships – A range of pin badges (£6.99 each).

Thunderbirds – Collectible Coins (£9.99 each) plus a Limited Edition Collector’s Edition Set (£49.99).

On top of this, the Koyo Store also provides a bespoke service, allowing users to create their own merchandise. Business now have the opportunity to turn their logo into a physical product, whether a pin badge, collectable challenge coin, key ring or more. 

It emerges as The Koyo Store taps into the current resurgence of retro-style merchandise. The company is currently speaking to retailers about the ranges, and more licences are due to be announced shortly.

“We are seeing a resurgence in retro-style merchandise such as pin badges, particularly in the video games and entertainment sectors,” said Lee Townsend, the founder of The Koyo Store. 

“We’ve been delighted with the response from consumers – and the trade – since we launched earlier this year. We’re looking forward to taking our badges and other collectibles to new areas, and with a growing roster of licences.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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