Licensing.biz

The Laughing Cow moooves into phone cases and protectors

Groupe Bel has secured a new licensing partnership for its popular La Vache qui rit – The Laughing Cow – brand, for a line of themed phone cases developed by The Kase.

This is the latest in a string of international collaborations for the Laughing Cow food brand, a product of Groupe Bel, as it continues to build out its roster within the consumer products space.

Groupe Bel is overseeing the brand’s growth in its local French territory, while the UK programme is being led by Pink Key Licensing.

In partnership with The Kase, La Vache qui rit collection of phone cases and protectors will be availabl to fans of the brand – and of course, cheese – via online platforms and The Kase shops worldwide.

“This new collection proves once again just how La vache qui rit® is a true lifestyle license with almost unlimited graphic possibilities,” said Patrick Tamburlin, licensing director for La vache qui rit brand.

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