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The Laughing Cow partners with Olympia Le-Tan for exclusive new handbag design

The iconic food brand-turned lifestyle IP, The Laughing Cow – or, La vache qui rit – has partnered with Olympia Le-Tan, for a new take on its famed handbags.

Owned by Bel Groupe, The Laughing Cow chuckled its way onto the lifestyle licensing scene last year, when it launched a new communication platform in 2019 under the tagline, it’s better to laugh, building on its almost 100 year history in the public space.

Under its new partnership with Olympia Le-Tan, The Laughing Cow’s globally recognised emblem will now adorn a exclusive new handbag design, called dizzie La vache qui rit.

The new launch combines the iconic round shape and design of The Laughing Cow round cheese box, with the unique Olympia le-Tan touch, in a blue canard hand-embroidered silk thread.

The exclusive design comes with a price tag of around €740.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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