The Licensing Awards 2013: The winners

This year’s Licensing Awards winners were last night crowned in the glittering surroundings of The Great Room at London’s Grosvenor House Hotel.

Over 1,300 retailers, licensees, licensors and suppliers attended the event to honour the industry’s highest achievers, with comedian Ed Byrne bringing his own brand of humour as host.

Ian Hyder, director of The Licensing Awards commented: “What a fantastic night for the licensing industry. It is absolutely extraordinary how much everyone ‘brought to the party’ this year. It is great to shine the spotlight on so many great achievements in licensing.”

The Licensing Awards 2013 Winners are as follows:

Best Licensed Toys or Games Range
Teenage Mutant Ninja Turtles Range from Flair Leisure Products

Best Licensed Dress-Up or Party Range
Marvel Superheroes Dress-Up for George at Asda by Christy’s

Best Licensed Pre-school Apparel Range
Superman Apparel from Fabric Flavours

Best Licensed Children’s Apparel Range
Minnie Mouse Footwear from William Lamb

Best Licensed Adult Range
Daddy Pig Range for George from Blues Clothing

Best Licensed Written, Listening or Learning Range
Peppa Pig Make and Bake Partworks by Hachette Partworks

Best Licensed Paper Products or Stationery Range
Emma Bridgewater Black Toast Collection from Blueprint

Best Licensed Giftware Range
The Great British Bake Off Gift Range from Peter Black for M&S

Best Licensed Home Décor, Tableware or Housewares Range
The Gruffalo Bedroom Furniture Set from Worlds Apart

Best Licensed Food and Drink Range
Star Wars Ice-lollies from Icefresh Foods

Best Licensed Brand Range
Heinz Tomato Ketchup Gift Collection from Beams International

The Innovation Award
Spiderman Airwalker from Amscan International

The Retailer Awards

Best Pre-School Retailer of Licensed Products
Asda (includes George@Asda)

Best Kids Retailer of Licensed Products
Next

Best Brands Retailer of Licensed Products
Kitbag

The Radar Award
Morrisons

Top Retailer Award
Asda (including George @ Asda)

The Licensed Property Awards

Best Pre-school Licensed Property
Peppa Pig

Best Schoolers, Tween or Teen Licensed Property
Teenage Mutant Ninja Turtles

Best Brand Licensed Property
Britvic Brands

Best Sports Licensed Property
Manchester United Football Club

Best Celebrity Licensed Property
One Direction

The Best Classic Licensed Property
The Beano

Best Licensed Marketing Communication 2011 Award
London 2012 Olympic Games Cadbury Unwrap Gold

Honorary Achievement Award
Kelvyn Gardner

Now in their eighth year, The Licensing Awards (created by The Licensing Source Book Europe, part of Max Publishing) celebrate the achievements of all aspects of the industry from retailers to products, licensed properties to marketing expertise. The headline sponsor for the event was Spring Fair International (part of i2i Events). A host of leading brands and companies sponsored individual awards categories, while industry trade association LIMA once again gave its support to the event.