Finalists for Product, Retail and Marketing Communication Awards unveiled.

The Licensing Awards 2014 finalists revealed

Finalists for The Licensing Awards 2014 have now been revealed for the Product, Retail and Marketing Communication Awards.

The finalists for the Property Awards categories will be announced by the end of July. The winners will be revealed at The Licensing Awards event on Tuesday September 16th – in The Great Room at London’s prestigious Grosvenor House Hotel.

The Product Awards Finalists

Approaching 5,000 licensed products were entered into the Product Awards this year. The Judging Panel comprised of almost 100 top retail buyers, including those from Toys R Us, Tesco, M&S, Sainsbury’s, Next, The Entertainer, Waterstones, Lakeland, Asda, Mothercare, Joy, BHS, Paperchase, Paulton’s Park, Blue Inc, MiniClub and River Island.

Best Licensed Toys or Games Range

Despicable Me Remote Control Inflatable from Bladez Toys
Disney Princess My First Toddler Dolls from Jakks Pacific
Doc McStuffins Role Play Range from Flair
Fisher Price ‘Classics’ Range from Basic Fun
The Gruffalo Wooden Toys from Bajo
Peppa Pig Weebles from Character Options

Best Licensed Dress-Up or Partyware Range

Despicable Me Dress-Up from Rubies
Disney Frozen Dress-Up from Rubies
Fisher Price Partyware from Amscan
Marvel Dress-Up For George@Asda from Christys’
Tetris Dress-up from Morphcostumes
Wall’s Partyware from Talking Tables

Best Licensed Pre-school Apparel Range (0-5 years)

Finding Nemo Swim Range from Matalan
Guess How Much I Love You Collection for Tu@Sainsbury’s from Paul Dennicci
Paddington Babywear from Baby Gap
The Royal Ballet Collection for M&S from Watermelon
Marvel Spiderman Preschool Range From Fabric Flavours
Peppa Pig Tutu Pyjamas for George@Asda from Cooneen By Design

Best Licensed Children or Adult Apparel Range

Beano Footwear Range from Dr Martens
The Gruffalo Eyewear from Specsavers
Lego The Movie Range from TV Mania
Monster High Essentials for Tesco from Aykroyds/TDP/Roy Lowe
Peanuts Ladies Wear for ASOS from Knitmania
Where’s Wally? Flip Flops from Haivaianas

Best Written, Listening or Learning Range

FIFA World Cup Stickers And Sticker Book from Panini
Game Of Thrones ‘A Pop-Up Guide To Westeros’ from Inside Editions
Great British Bake Off Books from Random House
The Very Hungry Caterpillar Arts & Crafts Range from Copywrite Designs
Minecraft Book Range from Egmont
Peppa Pig Electronic Learning range from KD UK (InspirationWorks)

Best Licensed Paper Products or Stationery Range

Despicable Me Cards & Calendar Range from Danilo
Doc McStuffins Stationery Art & Craft Range from Sambro
Frozen Birthday Cards from Moonpig
Marvel Stationery Range from Pyramid
Orla Kiely Stationery from Blueprint Stationery
Pickle Parade Stationery Range from Carte Blanche Greetings

Best Licensed Giftware Range

Coca Cola Gift Range from Brand Packaging
Despicable Me Backpacks from Posh Paws
Gromit Unleashed Gifts Range from Wallace & Gromit’s Grand Appeal
Guinness Gift Range from Beams
Happy Jackson Gift Range from Wild & Wolf
Peter Rabbit Gift Range from Rainbow Designs

Best Licensed Home Décor, Tableware or Housewares Range

Great British Bake Off Kitchenware Range from Ethos
Marvel Art Deco Canvas Range from Pyramid
Mr. Men & Little Miss Cooking Sets from Creative Tops
Pantone Universe Range from Whitbread Wilkinson
Star Wars Kitchenware from Lakeland
VW Lunchbags from Monster Factory

Best Licensed Food or Drink Range

Heinz Pastries from Peter’s Food Services
Jamie Oliver Ready To Eat Pulses from Fiddes Payne
Mr. Men and Little Miss Biscuits from Biscuiteers
The Snowman and Snowdog Range from Thorntons
Teenage Mutant Ninja Turtles ‘Shell-ebration’ Cake from Finsbury Foods
Wahaca Range from Kimm & Miller

Best Licensed Brand Range

Animal Planet Cycle Safety Equipment from Oxford Products
Jamie Oliver Kitchenware from Merison Retail
Lego Adult Watch Collection from Clic Time
Pizza Express Range from Eddingtons
Roald Dahl Bedroom Range from Ashley Wilde
V&A, Garden Of Love Bedroom Range from Bedeck

The Innovation Award

Downton Abbey Board Game from She Who Dares
Iron Man Digital Morphsuit from Morph Costumes
Mickey Mouse Augmented Reality Duvet Set from Character World
Minnie Mouse Ears for ASOS from Icon
Peppa Pig Vitamin Gummies from DTP Europe
Star Wars Homewares from Bluwstuff

Best Licensed Marketing Communication Campaign Award

For this award category, a highly qualified panel of marketing and promotions experts judged the entries to the Best Licensed Marketing Communication 2014 Award to arrive at an impressive finalists line-up, each of which demonstrate strong partnerships forged between licensed properties and key FMCG brands.

Guinness World Records ‘Largest Shaving Lesson’ with Gillette (P&G) for Movember
Gromit Unleashed for Wallace & Gromit’s Grand Appeal
The Very Hungry Caterpillar Giant Wiggle for Action For Children
Peppa Pig Splashathon for Tommy’s
Shaun the Sheep’s Pompom Parade Campaign for Wool
Wallace & Gromit’s Holidays at Home are Great for Visit England

The Retailer Award Finalists

The finalists of the Retailer Award categories were decided as a result of an online nomination process involving manufacturers, suppliers and importers of licensed products, inviting them to state which retailers have excelled in their retail delivery of licensed merchandise to the public over the last year. These results were then taken into account by a validation panel of industry experts to arrive at the final line-up.

Best Pre-school Retailer of Licensed Products (age group 0-5)

Asda (including George@Asda)
The Entertainer
Sainsbury’s (including TU)
Toys R Us (including Babies R Us)

Best Kids Retailer of Licensed Products (age group 6-16)

Asda (includes George@Asda)

Best Retailer of Adult Licensed Products

Forbidden Planet
John Lewis

The Radar Award

This award is for any UK based retailer (bricks and mortar/or online) that have ‘come on the radar’ by upping their licensing activities in the last year.

M&Co (McKays)

Top Retailer Award

All winners of the other categories are contenders for this award.

Tickets are also now on sale for The Licensing Awards event, which takes place in The Great Room in The Grosvenor House Hotel in London on Tuesday September 16th 2014. Almost 1,400 retailers, licensees, licensees and industry suppliers will attend the event, with hundreds of tickets already bought.

Contact Createvents on 01252 781178 or email

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