Primark and Minions among the big winners on the night.

The Licensing Awards 2015 winners revealed

The results of this year’s Licensing Awards were revealed at a ceremony last night at the Grosvenor House Hotel.

1,400 retailers, licensees, licensors and suppliers attended the event, hosted by actor and entertainer Alexander Armstrong.

Before the awards kicked off, attendees were treated to a series of fun videos featuring some of the years top brands (including a risqué outing for the Teletubbies) while Superman himself, Henry Cavill, turned up in person to thank the licensing industry for its support regarding Batman v Superman: Dawn of Justice.

"We always strive to ensure that each year the Licensing Awards event exceeds everyone’s expectations and this year thanks to input of many, it did just that," said Ian Hyder, joint managing director of The Licensing Awards.

"What an astonishing night for the whole licensing industry, we couldn’t have wished for more commitment and support. It was an evening for the whole industry to be proud of.”

The Licensing Awards 2015 Winners are as follows:

The Retailer Awards

Best Retailer of Preschool Licensed Products (age group 0-5)

The Entertainer

Best Retailer of Kids’Licensed Products (age group 6-16)


Best Retailer of Adult Licensed Products


The Radar Award

Shop Direct

Top Retailer Award


The Licensed Product Awards

Best Licensed Toys or Games Range

Shopkins Master Toy Range from Flair Leisure Products

Best Licensed Dress-Up or Partyware Range

Frozen Light-Up Princesses Range from Rubie’s Masquerade

Best Licensed Preschool Apparel Range (0-5 years)

Star Wars Baby Range for Mothercare from Dennicci

Best Licensed Children or Adult Apparel Range

Minions Boys Range for George@ASDA from Cooneen by Design.

Best Written, Listening or Learning Range

Classic Winnie the Pooh Collection from Egmont Publishing

Best Licensed Paper Products or Stationery Range

Despicable Me Greeting Cards, Calendars and Giftbags Range from Danilo Promotions

Best Licensed Giftware Range

Mr. Men and Little Miss Grow Kits from Gift Republic

Best Licensed Home Décor, Tableware or Housewares Range

Ted Baker Rosie Lee Collection from Portmeirion

Best Licensed Food or Drink Range

Minions Ice Cream Range from Icefresh Foods

Best Licensed Brand Range

Kellogg’s Vintage Health And Beauty Range from Mad Beauty

The Innovation Award

Historic Royal Palaces Fashion Collection No4 From Hobbs

The Licensed Property Awards

Best Preschool Licensed Property

Peppa Pig from eOne

Best TV Licensed Property

Teenage Mutant Ninja Turtles from Nickelodeon & Viacom Consumer Products

Best Film Licensed Property

Minions from Universal Studios Partnerships & Licensing

Best Gaming Or New Media Licensed Property 


Best Brand Licensed Property

Ted Baker

Best Music or Celebrity Licensed Property

One Direction from Modest! Management

Best Sports Licensed Property

Rugby World Cup 2015 from The Legacy Agency Elite Sports Properties

The Best Classic Licensed Property

Barbie from Mattel UK

Best Licensed Marketing Communication Award

The Gruffalo Forestry Commission Trails

Honorary Achievement Award

Laurence Prince, founder and md of Danilo Promotions

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