The Licensing Awards 2016 Product Finalists revealed

The Licensing Awards 2016 Product Finalists have been revealed.

Deliberated over by a panel of judges held at the Emirates Stadium, a swarm of 5,000 licensed products has been whittled down to this year’s shortlist across 11 categories.

This year’s judging panel was made up of buyers from across retail including Argos, Asda, B&M, The Entertainer, Toymaster and more.

Ian Hyder, joint managing director of Max Publishing, organisers of The Licensing Awards, said: “The judges definitely had their work cut out for them this year, but they rose to the challenge wonderfully.

“Not only did we receive more entries than ever before, but the product innovation and diversity of licensed properties featured was off the scale.”

The winners of the Product Award categories will be announced at this year’s Licensing Awards event on Tuesday, September 13th at the Grosvenor House Hotel in London.

This year’s Licensing Awards 2016 Product Finalists, are:

Best Licensed Toy or Game Range

My Little Pony Role Play from HTI
PAW Patrol Range from Spin Master
Peppa Baby Range from Rainbow Designs
Shopkins Playsets from Flair
Star Wars POP! Vinyl Figurines from Underground Toys
Star Wars Remote Control Inflatables from Bladez

Best Licensed Dress-Up or Partyware Range

DC Super Heroes Range for Sainsbury’s from Rubie’s Masquerade
Happy Jackson Partyware from Wild & Wolf
Marvel Captain America and Iron Man from Rubie’s Masquerade
Marvel Dress-Up for George@Asda from Christys by Design
Star Wars Episode VII: The Force Awakens Range from Rubie’s Masquerade
Thunderbirds Partyware from Unique Party

Best Licensed Preschool Apparel Range (0-5 years)

Finding Dory Collection from Travis Designs
Guess How Much I Love You for TU Sainsbury’s from Paul Dennicci
DC Superhero Swimwear and Accessories from Aykroyd & Sons
Peter Rabbit 150 Collection for Mothercare from Paul Dennicci
Star Wars Babywear for Tesco from Paul Dennicci
Toy Story Baby Collection for George@Asda from Paul Dennicci

Best Licensed Children’s Apparel Range

Adventure Time from Desigual
Alice in Wonderland Collection from Courage & Kind
Angry Birds Girls Range for M&Co from Fashion UK
My Little Pony Older Girls Range for George@Asda from Smith & Brooks
Star Wars Essentials Onesies for F&F Tesco from Aykroyd & Sons
Superman v Batman Swimwear for Sainsbury’s from Aykroyd & Sons

Best Licensed Adult Apparel Range

Adventure Time Boots from Dr Marten
Barbie Collection from Truffle Shuffle
The Beatles Yellow Submarine Scarf Collection from Lily & Lionel
Star Wars Footwear from Irregular Choice
Wall’s Twister Heels and Sequin Clutch from ASOS
Zelda Women’s Range from BIOWORLD

Best Licensed Written, Listening or Learning Range

Bing Books Collection from Harper Collins
The Minions Movie Books from Centum Books
PAW Patrol Range from Sambro
Star Wars Book Collection from Dorling Kindersley
The Very Hungry Caterpillar Illustrated Alphabet For Schools from Demco
Winnie the Pooh 90th Anniversary Books from Egmont

Best Licensed Paper Products Or Stationery Range

Disney Originals Greeting Cards from UK Greetings
Matthew Williamson Greeting Card and Stationery Collection from Museums & Galleries Marketing
PAW Patrol Greeting Cards and Wrappings from Danilo
Star Wars Premium Stationery from Pyramid International
Star Wars Stamp Range from Royal Mail
Wedgwood Arris Stationery Collection from Portico Designs

Best Licensed Giftware Range

The Gruffalo Gift Range from Kimm & Miller
Guess How Much I Love You Gift Range from Rainbow Designs
Minions Range for Claire’s from VMC Accessories
Peter Rabbit Organic Dinner Set from Enesco
The Simpsons x Skinny Gifts from Skinny Dip
Ted Baker Tour de Space and Time Collection from Wild & Wolf

Best Licensed Home Décor, Tableware or Housewares Range

DC Comics Doormats from Pyramid International
The Great British Bake Off Range from Wow! Stuff
Peter Rabbit 150 Nursery Range for Mothercare from Suncrest
Star Wars X-Wing Bed from World’s Apart
Star Wars Homewares from Underground Toys
Vintage Kellogg’s Sunrise Collection from Portmeirion

Best Licensed Food or Drink Range

Batman v Superman Cakes from Finsbury Food Group
Guinness Potato Crisps from Burts Chips
J20 Frozen Smoothies from Brand of Brothers
Minions Banana Tic Tacs from Ferrero
Paul Hollywood Ready to Bake Rolls from Cork Food International
Vimto Range from Rose Confectionery

The Innovation Award

Science Museum Virtual Reality Viewers from Wow! Stuff
Scrabble Toybox Lights from Paladone
Spiderman Reverse Sequin T-shirt from M&S
Star Wars Bluetooth Speakers from AC Worldwide
Star Wars Firefly Lightsaber Toothbrush from Grosvenor Consumer Products
Star Wars Millennium Falcon Inside Print Umbrella from BB Designs

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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