The People Awards 2017 finalists revealed

The shortlist for the People Awards 2017 has been revealed.

Celebrating the teams and individuals that drive the licensing industry to greatness, the awards will be held on Wednesday, June 21st at London’s Forge bar and restaurant.

Kicking off at 7.30pm, guests will be invited to champion all those that have nurtured and established brands, licences and products over the past 12 months with an evening of revelry and celebration.

Tickets to attend this year’s People Awards are also now available to purchase, simply by following this link, here.

The shortlist for the People Awards 2017 is as follows:

Retail Buying Team of the Year – Major/Multiple



Toys R Us


Shop Direct



George at Asda


The Entertainer

Smyths Toys Superstores

Retail Buying Team of the Year – Independent/SMB/Specialist

Forbidden Planet





John Lewis

WH Smith




Licensing Agent of the Year


Bulldog Licensing

The Point. 1888

Start Licensing



Born Licensing

Striker Entertainment

Those Licensing People

Rocket Licensing

Licensing Solutions Team of the Year

Imagin8 Creative Agency


360 Royalty Audit


Dependable Solutions

PowerStation Studios

Blue Kangaroo

Brand Extension and Beyond

Disney and AC Worldwide – Disney’s Star Wars Bluetooth Speakers

Merlin Entertainments and Magic Light Pictures – The Gruffalo theme park experience

Sanrio and London Heathrow Airport – Mr Adventure and Heathrow’s Family Experience

Transport for London – Transport for London plush by HRD

Yumsh Snacks Limited – Tango Popcorn

SEGA of Europe – Sonic the Hedgehog 25th Anniversary Fine Art Collection by Washington Green

Tesco and Dreamworks – The Trolls movie retail activation

The Point. 1888 and London Transport Museum

Lovehoney – The Lovehoney x Tokidoki adult pleasure toy collection

Neal’s Yard Organic – Deliciously Ella food brand

Licensee Team of the Year




Mac Cosmetics

IDW Publishing


Lost My Name…

Bon Bon Buddies


Doc Martens

Licensor Team of the Year – Major

Hasbro Consumer Products

Nickelodeon & Viacom Consumer Products

The Pokémon Company

Saban Brands

The Walt Disney Company

Warner Bros Consumer Products

DHX Media


Entertainment One

BBC Worldwide

Licensor Team of the Year

The Smiley Company


Penguin Random House

Alpha Animation


The V&A Museum

The Roald Dahl Literary Estate

Aardman Rights

Fremantle Media

Licensing Deal of the Year

The Smiley Company and Vittel – SmileyWorld

Sanrio and BBC Worldwide – Mr Men x Doctor Who mash up

Tesco and Pedigree – Sindy and her Friends fashion doll line

Bulldog Licensing and Biltong – Bullseye’ Bully Biltong snack

Born Licensing – Mattel and Moneysupermarket Masters of the Universe advert

The Point. 1888 – John Lewis and Leon food range

Lovehoney – The Lovehoney x Tokidoki pleasure toy range

Invivo Wines – Graham Norton’s Own Sauvignon Blanc

Crayola – Crayola and Clinique cosmetics

Manager of the Year

Nicolas Loufrani – The Smiley Company

Alastair McHarrie – Sanrio

Helena Mansell Stopher – Bulldog Licensing

Ashley Holman – Nickelodeon International

Louise Collins – 20th Century Fox Consumer Products

Natalie Harvey – ITV

Susan Bolsover – Penguin Random House UK

Patrick Bailey – Blues Clothing Ltd.

Johanne Broadfield – Cartoon Network Enterprises

Rising Star – Licensee

Leonie Buckley – HTI

Laura Clowes – Fashion UK

Ben Lowe – Roy Lowe & Sons Ltd.

Jane Maxey – The Smiley Company

Samantha Clapham – Underground Toys

Victoria Connor – Moonpig

Rising Star Licensor

Stephanie Griggs – The Roald Dahl Literary Estate

Hannah Rowlands – Sanrio

Sophie Yates – Bulldog Licensing

Caroline Potter – JCB

Murilo Hinojosa – Entertainment One

Charlotte Boyce – Nickelodeon

George Birtchnell – The Point. 1888

Unsung Hero

Tamara Dixon – PowerStation Studios

Mark Segalov – Smith and Brooks

Lee Glickman – HTI

Laura Belltall Ramos – Nickelodeon

Lisa Lowarch – Redan

Sam Byard – SEGA Europe

The shortlist will now be deliberated over by a panel of judges made of of licensing industry executives and experts with the winners revealed at the People Awards 2017 this June 21st.

To book your tickets to the awards ceremony, click here.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Moomin Characters launches Tove Jansson website and livestream event

Moomin Characters Ltd has launched a brand-new website which celebrates the life and work of …