New event to recognise and reward the individuals and teams behind the brands.

The People Awards is to hold an exciting new event to recognise and reward the individuals from across the business.

The People Awards will take place in London on Thursday April 30th, with ten prestigious accolades up for grabs. The categories are:-

Retail Buying Team of the Year

Rising Star – Licensee

Rising Star – Licensor

Unsung Hero

Licensing Agent of the Year

Brand Extension & Beyond

Licensee Team of the Year

Licensor Team of the Year

Licensing Deal of the Year

Outstanding Contribution to Licensing

Details of how to enter, nominate and the judging process can be found here.

“Since I joined NewBay Media a year ago, I’ve been incredibly impressed with the innovation and drive within the licensing business,” said NewBay Media Europe MD Mark Burton.

“We all know the brands, the characters and the properties – and these are honoured via fantastic awards ceremonies elsewhere.

“We think that the individuals who have nurtured and established those brands over the past year should be recognised too – which is why we’ve launched the People Awards. These accolades will shine the spotlight on the people and teams from across the market – from agents to retailers, R&D departments to design agencies.

“We look forward to seeing you all on the evening of Thursday April 30th to celebrate with us.”

A limited number of sponsorship opportunities are available. To find out more contact Jodie Holdway via

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