Minions, LEGO, V&A and Wimbledon all named as the most influential brands in licensing of the last 12 months.

The Power List 2015 revealed today reveals its 2015 Power List of the most influential brands in licensing.

Voted for by independent professionals from across the licensing industry – including licensors, licensees, retailers, agents and others – the four categories of the Power List had stand-out winners.

In the Character & Entertainment category, Universal’s Minions took the top spot from last year’s Frozen.

For the third year running, LEGO topped the Brands category.

The V&A reclaimed the top spot in the Art & Design listing, having slipped a couple of places last year.

Meanwhile, Wimbledon beat off strong competition from the Rugby World Cup to lead the Sport category.

The top five brands in each category were:-

Character & Entertainment

1. Minions

2. Frozen

3. Peppa Pig

= 4. Paddington

= 4. Minecraft

= 4. Shopkins



2. Coca Cola

3. Volkswagen

= 4. Kelloggs

= 4. JCB

=4. Tango

Art & Design

1. V&A

2. Cath Kidston

3. Orla Kiely

4. Happy Jackson

= 5. Ted Baker

= 5. Vintage Ladybird


1. Wimbledon

2. Rugby World Cup

3. England Rugby

4. Tour de France

5. Manchester United Football Club

"LEGO is delighted to have been named as the most powerful Brand of 2015," read a statement from LEGO.

"Guided by the company ethos of ‘only the best is good enough’, LEGO has been committed to the development of children through creative play for over half a century and we believe that play is a key element in children’s growth.

"In recent years, LEGO has gained wider appeal with all generations through licensed partnerships and it’s a major feat that our family-run company is recongnised as such a powerhouse amongst peers on a global level."

The top brands in the Power List 2015 were announced last night at a drinks reception during Brand Licensing Europe.

The glossy publication will be distributed with the November issue of ToyNews, as well as interactive entertainment magazine MCV.

The Power List 2015 is sponsored by Vistex, Those Licensing People and Blue Kangaroo.

Pick up a copy at BLE this week from the stand (H090).

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