Paw Patrol, LEGO, V&A and Rio 2016 all named as the most influential brands in licensing of the last 12 months.

The Power List 2016 revealed’s 2016 Power List of the most influential brands in licensing is now available to read online.

Voted for by independent professionals from across the licensing industry – including licensors, licensees, retailers, agents and others – the four categories of the Power List had stand-out winners.

In the Character & Entertainment category, Paw Patrol took the top spot from last year’s number one, Minions.

For the fourth year running, LEGO topped the Brands category, while the V&A retained the top spot in the Art & Design listing.

Meanwhile, Rio 2016 beat off strong competition from Manchester Utd to lead the Sport category.

Read the full list of brands to crack this year’s Power List 2016 here.

An earlier version of the Power List mistakenly referred to The National Gallery as National Portrait Gallery, and had Fifty Shades attributed to Universal, rather than Caroline Mickler Ltd.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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