The Shimmer and Shine tribute week kicks off

To celebrate the success of the popular pre-school brand, has partnered with Nickelodeon for a week long celebration of Shimmer and Shine.

Starting November 7th, will be home to a range of features, interviews and exclusive news stories regarding Shimmer and Shine and its position within the licensing space. will feature interviews with Nickelodeon’s general manager Alison Bakunowich on the broadcast success of the property, Marianne James, vice president of commercial partnerships, consumer products and experiences UK and Ireland on the brand’s consumer products programme.

Master toy partner Mattel will be discussing the strength of Shimmer and Shine within the marketplace, while Tesco will offer insight to the brand’s strength at retail.

And it will all be exclusive to, so make sure you check out the latest online here.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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