The Shimmer and Shine tribute week kicks off

To celebrate the success of the popular pre-school brand, has partnered with Nickelodeon for a week long celebration of Shimmer and Shine.

Starting November 7th, will be home to a range of features, interviews and exclusive news stories regarding Shimmer and Shine and its position within the licensing space. will feature interviews with Nickelodeon’s general manager Alison Bakunowich on the broadcast success of the property, Marianne James, vice president of commercial partnerships, consumer products and experiences UK and Ireland on the brand’s consumer products programme.

Master toy partner Mattel will be discussing the strength of Shimmer and Shine within the marketplace, while Tesco will offer insight to the brand’s strength at retail.

And it will all be exclusive to, so make sure you check out the latest online here.

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