Last week saw 65 brave licensing executives whiz their way across 325 miles of British landscape as they cycled from Bristol to Dublin to raise money for charity.
Climbing a total of 23,760 feet over four days, the cyclists raised a whopping £200,000 for the Light Fund. This is the largest total raised for the industry charity by a single event (the original target was £150k).
It was no easy ride, as the team tackled some serious hills in Carmarthenshire followed by the Wicklow Mountains on the last day before arriving in Dublin.
Despite the physical and mental challenges, even for the experienced cyclists, the group pulled together, often with senior and junior executives riding side by side and competitive brand owners and agents supporting each other to push on to the end.
“It was the most extraordinary week and showed the camaraderie of the licensing industry in all its glory. This is reflected in the staggering amount of money raised for The Light Fund – and we are still receiving donations even after the event,” said Ian Hyder, joint md of Max Publishing and a member of the Bristol to Dublin organising committee.
The Light Fund supports a range of good causes, giving one-off donations capped at £5,000 on an annual basis.
Wallace & Gromit’s Grand Appeal in Bristol and the Welsh children’s hospice Tŷ Hafan both received donations during the Bristol to Dublin Cycle Challenge; other beneficiaries from the monies raised by this event will be announced later in the year.