Nurture Rights signs creative consultancy to support digital strategy and brand development

The Little Big Partnership to develop digital offering for Dinosaur Roar

Nurture Rights has engaged The Little Big Partnership to develop a digital strategy for its popular children’s property Dinosaur Roar.

The creative consultancy, specialising in global children’s media, will help design and manage the digital offering, providing support on digital strategy and brand development.

Heading the development of Dinosaur Roar’s digital offering is the former head of digital at Children’s BBC, Marc Goodchild, BAFTA award winning digital producer Helen Keogh and CBBC and CBeebies veteran, Becky Palmer.

Peter Curtis, director of Nurture Rights, said: "We are delighted to be working with Marc Goodchild and his team at The Little Big Partnership.

"Marc is a hugely experienced and multi-award winning creative director, exec producer and digital strategist. Marc and his team bring a deep understanding of children’s digital media across TV, web, mobile and IPTV."

Goodchild added: "Dinosaur Roar is a classic picture book that kids of all ages love or remember. We’re delighted to be working with Nurture Rights to bring it into the digital age with a suite of exciting activities planned for laptops, tablets and smartphones based on the way today’s children interact with media."

Dinosaur Roar is being developed in partnership with the Natural History Museum. The Little Big Partnership is now working with Nurture Rights and the museum on the launch programme for 2014.

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