Bulldog Licensing has negotiated a new licensing agreement between The London Taxi Company and IglooBooks.
The new deal will see IglooBooks produce a range of titles featuring the London Taxis.
This deal follows agreements for the brand in the toy category with die cast lines and apparel with the popular Ted Baker range.
Bulldog is now in discussion with potential partners across a wide range of additional categories, including remote control and plastics, games, apparel and accessories, apparel and homewares.
“This is great news,” said Bulldog Group MD Rob Corney.
“IglooBooks is the perfect publishing partner for this iconic brand, with their knowledge of the industry and strong array of formats, we are sure that this will be a successful partnership on a global scale."