The Metropolitan Museum of Art has welcomed industry expert, Lisa Silverman Meyers to the newly created position of head of licensing and partnerships.
In her new role, Meyers will lead and direct the planning, coordination, and oversight of all merchandise licensing and promotional partnerships for The Met. She took up the post in September.
Until recently, she was senior vice president of strategy, planning and operations for Viacom International Consumer Products and Location-Based Entertainment. The group—a $2 billion sales division—was responsible for the company’s international licensing and location-based entertainment.
In this role, she drove pan-market dealmaking, strategic priorities and operations for the organisation, overseeing staff in New York, Miami, London, Toronto, and Singapore. During her tenure, Viacom saw the first Nickelodeon Resort in the Dominican Republic, the first Nickelodeon retail stores in London and Dubai, and the first MTV cafes in India, and record sales for licensed consumer products.
Previously, she has held several positions at Nickelodeon US in the consumer products and digital groups including franchise planning, retail marketing, as well as digital business development and head of e-commerce.
Laurel Britton, The Met’s senior vice president for revenue and operations, to whom Meyers will directly report, commented: “The Met is beloved around the world, and we’re always looking for ways to help our audiences enjoy the collection in different ways and share their appreciation for the Museum. I am delighted to welcome Lisa, as she has built an exemplary career at the intersection of content, commerce and partnership.
“Her new post will allow her to build upon these strengths, as she focuses on both the Museum’s mission and revenue-generating partnerships, and the creation of new business opportunities that promote The Met brand. I look forward to working closely with her.”
Meyers holds an MBA in entrepreneurship from the Wharton School of the University of Pennsylvania.
She sits on the advisory board of Bright Little Labs, an educational coding-based startup that has the goal of challenging stereotypes and offering diverse role models in technology.