The National Gallery taps ARTiSTORY to grow licensing programme on a global scale

The cultural IP licensing specialist, ARTiSTORY has secured a new, multi-year partnership with The National Gallery Company through which it work to expand its licensing programme on a global scale.

Co-founded by Yizan He and Natasha Dyson, ARTiSTORY is a specialist in IP development working with museums, galleries, science centres, and libraries across the globe as it brings a spectrum of creative design, licensing,and retailing capabilities geared towards helping cultural organisations develop their licensing programmes.

The National Gallery is a home to more than 2,600 of the world’s most renowned paintings including 700 years of work from the late 13th to the early 20th century. Founded in 1824, just 38 paintings started what would become a National Collection of art. The gallery covers 46,396 square metres and is located north of Trafalgar Square in the centre of London.

Inspiration for ARTiSTORY’s cultural themes and design assets will derive form the Gallery’s collection of masterpieces by artists like Leonardo da Vinci, Raphael, Michelangelo, Cézanne, Gentileschi, and Van Gogh. The art movements represented in the gallery are various, from renaissance to impressionism, to rococo and romanticism, there is a wealth of stories to share with licensees, to create a range of product collections.

“We are thrilled to be working with Judith and her team and to finally be able to meet in person after so many months of communicating virtually. Adding the National Gallery’s image collection to our portfolio of IP has given us access to many of the world’s most sought after and iconic masterpieces,” said Natasha Dyson, co-founder and licensing director at ARTiSTORY.

“Our creative team have been busy working on our themes, design assets, including illustrations, patterns and prints, ready for launch in July. We can’t wait to see these design applied to products.”

Judith Mather, buying and brand licensing director at the National Gallery, added: “We are very excited about working with ARTiSTORY to further grow our licensing programme.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Magic Light Pictures partners with lifestyle brand Joules for exclusive The Gruffalo collection

Magic Light Pictures is partnering with the premium lifestyle brand, Joules, for the launch of …