Home / Highlight / The National Gallery unveils fourth edition of its Delicious Art collection

The National Gallery unveils fourth edition of its Delicious Art collection

Just in time for Christmas, the National Gallery Company has unveiled the fourth edition of its Delicious Art collection.

The range has been developed with new designs and additional categories and is available exclusively at Boots UK, one of Britain’s largest high street retailers.

Available in more than 267 Boots stores and at boots.com, the Delicious Art gift sets include brand new designs and product updates such miniature preserves, a biscuit tin, a fudge tin, an English breakfast tea and mug set, an espresso set, a cheeseboard with accessories and a selection of hand lotions.

Additionally, new for this year are coasters and magnetic notepad sets.

The gifts feature images of some of the best-known paintings from the National Gallery Collection including Van Gogh’s A Wheatfield, with Cypresses, Canaletto’s A Regatta on the Grand Canal, Monet’s Bathers at La Grenouillere and Paulus Theodorus van Brussel’s Flowers in a Vase.

“We are delighted to be working with the IG Design Group and Boots on our food gifting range for the fourth consecutive year. The collection has gone from strength to strength and now also includes new stationery, hand lotions, cheese board and coaster sets,” said Judith Mather, buying and licensing director, National Gallery Company.

The National Gallery Delicious Art range for Boots is licensed under IG Design Group.

Steve Morton, managing director, IG Design Group Gifting Division, added: “IG Design Group UK are delighted that the exclusive collaboration with the National Gallery and Boots will continue into 2020. We are looking forward to working together again to bring Delicious Art gifts to the Boots customer.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Generation Media explores how brands are innovating in the experiential marketing space of today

With festivals and national sporting events cancelled at the hands of the coronavirus pandemic, there’s …