The Natural History Museum has extended and expanded its partnership with the clothing and accessories retailer FatFace.
The collaboration – which has already seen a number of successful launches – is to be extended for another year, with children’s wear now to be developed up to the end of 2019.
Focusing on a number of apparel categories including t-shirts, hoodies and sleepwear, and using specially developed images that are colourful and educational, the spring/summer 2018 collection used imagery inspired by butterflies,m dinosaurs, marine mammals and deep-sea fish.
The new collection will include a focus on dinosaurs and meteorites, targeting girls and boys aged two to 13. The range will be available from FatFace stores across the country.
The collaboration commenced earlier this year when the natural History Museum’s famous Diplodocus, Dippy, wnt on tour to venues around the UK. The tour was supported with ‘Dippy on tour’ t-shirts which became the company’s best-selling graphic this year.
The partnership will continue to see a number of collections launched up to Christmas 2019, showcasing the different areas that the Museum focuses on. The FatFace design team works alongside the Natural History Museum’s scientists to ensure that all educ`tional graphics are factually correct.
Maxine Lister, senior licensing manager, Natural History Museum, said: “The success of this collaboration underlines the enormous appeal of the Museum’s offering to kids and the marvellous work done by both partners in bringing it to colourful, striking designs on high-quality clothing.
“I am delighted that this partnership is set to continue.”
Clare Probyn, retail marketing team, FatFace, added: “This year we have been lucky enough to team up with the amazing Natural History Museum, every adult’s (I mean kids’) dream. Keep your eyes peeled for our autumn and winter collections, lots more dinosaurs and the addition of meteorites and outer space.”