The Natural History Museum hits the hospitality scene with Sleep + Eat concept guest room

The Natural History Museum has partnered with the interior design firm HBA London to deliver a concept guest room inspired by the natural world.

The one-off design project will be part of Sleep Set, a feature taking place at the European hospitality design event, Sleep + Eat on November 20th and 21st at London’s Olympia.

The aim of Sleep Set is to deliver concept guest rooms designed to provoke, amuse and inspire.

The challenge for each designer taking part in the Sleep Set event is to partner with a brand disconnected to the world of hotels of hospitality. While HBA London is teaming with Natural History Museum, the architectural practive Denton Corker Marshall is partnering with West Ham Football Club, Yasmine Mahmoudieh is pairing with Penguin Modern Classics and AB Concept is collaborating with Maison Pierre Hermé Paris.

The design of the Natural History Museum concept guestroom will only be unveiled at the show’s opening, but will aim to ‘awaken the curious explorer in us all,’ said HBA London.

Maxine Lister, head of licensing at Natural History Museum, said: “HBA has designed a Natural History Museum-inspired space that is so much more than just a guest room. It is, as HBA puts it, ‘a room for today’s explorers, a space for wandering minds and new insights.’

“For us too, this is not just a beautiful piece of interior design but a wonderful opportunity to underline the versatility and adaptability of the Natural History Museum brand and to show attendees just how inspirational in so many unexpected ways the natural world can be.” 

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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