The NSPCC finds crowdfunding success for first Pantosaurus storybook following licensing plans reveal

A crowdfunding campaign hosted by the NSPCC has raised the funds needed to put into the production the first Pantosaurus book, a story book that will help schools and families have simple, yet vital, conversations that will help keep children safe.

The successful backing is one of the first developments on the plans first detailed earlier this month for the NSPCC to begin brand-building a new children’s edutainment franchise that will encourage kids and families to have conversations around child safety and abuse without using intimidating or scary language.

Pantosaurus is a brigh yellow friendly dinosaur that helps parents, carers, and teachers #TalkPants to help support children to recognise what abuse is and how they can speak up. The new story book will be one of many modes of sharing the message of the campaign.

Created in 2013 by the NSPCC, #TalkPANTS has been helping parents, carers and teachers explain the Underwear Rule to young children aged four to eight in a simple and age-appropriate way, without using any scary words or even mentioning sex. 

Each letter of PANTS provides a simple but valuable rule, highlighting that their body belongs to them, they have a right to say no, and that they should tell an adult they trust if they’re worried or upset.

The first Pantosaurus story book will be a fun, visual way to help guide schools and families though difficult conversations in a simple and child-friendly way. With many children being visual learners, it will give parents and teachers an easy, natural way to start an important conversation. The ambition is to get the Pantosaurus story book into every primary that they visit, providing an essential resource.

The licensing programme for Pantosaurus is launching with the agents for the brand, Edutainment Licensing, at the upcoming Festival Of Licensing.

“We have a wonderful Story Bible for Pantosaurus which introduces his wider world allowing publishers to see the enormous potential for story books for children aged four to six years, for early readers aged seven to eight years and Chapter Books for children aged seven and upwards,” said Denise Deane, owner of Edutainment Licensing.

“We are excited to be showcasing this on our virtual booth during the Festival of Licensing Europe.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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