The Panini Group and WWE have announced a multi-year agreement that will make Panini WWE’s exclusive trading card and collectible sticker partner. The agreement will begin in the first quarter of 2022 and will include multiple trading card products and a sticker album collection during the first year.
The first two product releases – 2022 WWE Prizm trading cards and a WWE Sticker Album – will coincide with the buildup surrounding WrestleMania, WWE’s biggest annual event, taking place on April 2 and 3 at AT&T Stadium in Dallas.
“We have aspired to become a WWE licensing partner for a long time and so we are extremely excited to be able to deliver to fans around the world an extended publishing programme,” says Panini Group Licensing Director Peter Warsop. “The WWE is an iconic brand and along with our own brands and in-depth International reach will ensure not only an explosive start to the relationship but a long-lasting trend of continued growth and excitement.”
“Panini has a 60-year history in sports and entertainment collectables and is a leader in the trading card space throughout the U.S. as well as in Latin America, Europe and Asia,” adds Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development. “We believe that this partnership perfectly aligns our mutual interests in providing fans with exclusive collectibles and, ultimately, growing this category globally.”