In a somewhat sumptuous start to the year, the brand licensing agency, The Point. 1888 has secured four new licensees for its client, River Cottage.
The successful food and events business brought on The Point.1888 last year to help it generate further brand awareness, and encourage the nation to eat seasonal, local, organic and wild food through the introduction of a broader range of consumer products.
A task The Point. 1888 was keen to sink its teeth into, the UK licensing agency has since secured a raft of deals with Percol/Lofbergs – a company that specialises in organic, sustainably made and packaged ground coffee, Stroud Brewery – a sustainable and ethical brewery in the Cotswolds, The Beeswax Wrap Company – a company that provides planet-friendly alternatives to cling film and tin foil, and Newton Court Cider who ferments award-winning cider from English fruit.
As part of the deal with River Cottage, Stroud Brewery is collaborating on unique organic beer recipes, Newton Court Cider will be hand picking the apples from the River Cottage Estate for fermentation at their cidery, while The Beeswax Wrap Company will be making its shelf debut in the partnership.
Louise Williamson, head of FMCG, The Point.1888, said: “Our brand licensing programme has been developed in close collaboration with River Cottage to make us think about the way we buy and consume products, and to inspire change at every stage.
“Thanks to this new wave of ethical licensees, coffee lovers, craft beer and cider drinkers and households across the country will be able to enjoy these products guilt-free, guided by principles that are ethical, sustainable and respectful.”
Stewart Dodd, chief executive from River Cottage, said: “We are thrilled with the licensees secured so far and cannot wait to see the products develop. The Point.1888 team is so thorough in their processes and has successfully identified new River Cottage products that are in line with our values and ethos.”
Established in 2014, The Point.1888 delivers retail focused brand extension programmes through partnership licensing agreements.
The company has seen exponential growth in the last 24 months, building strategic licensing programmes for Yvonne Ellen, Team GB, Battersea, and more recently the Metropolitan Police Service.
The first products are expected to be in stores by SS2020.