The Point. 1888 doubles marketing division headcount with latest suite of new hires

The Point. 1888 has doubled the headcount of its marketing division with the appointment of three new team members who join the firm as it strives to reach its ambitious goals for growth throughout the year.

The news comes just months after the agency announced the creation of a director of marketing role at The Point.1888, held by Sarah Crimes.  Joining The Point.1888 are Chris Brinkworth, Andrea Inglis, and Sophie Loader. They will all join Sarah Crimes, Martin McLaughlin, head of partnerships, and Ellen Fazakerley, marketing executive.

Brinkworth joins the team as marketing manager, who, already well versed in the licensing industry, joins from Global Licensing Group where he was responsible for implementing year-round marketing campaigns for products as well as product development and media partnerships.

In his new role with The Point. 1888 will be helping Crimes develop the business goals and providing client support.

Andrea Inglis, The Point.1888’s new account manager, has worked with a wealth of big brands including Hilton Hotels, Ford and the Wildlife Trust. Skilled in delivering fully integrated marketing campaigns and social strategy, she will be putting that experience to great use in her new role.

Finally, Sophie Loader joins the team as junior marketing executive and will be supporting the them in all aspects of marketing, ensuring the development of the agency’s current clients as well as The Point.1888’s own channels.

The Point.1888’s marketing division was formed in Spring 2019 and has established itself as vital for many of The Point.1888’s clients. Shortly afterwards, Crimes and McLaughlin spearheaded the creation of the agency’s second business, its very own creative agency – Story.1888 – designed to provide retail-led, consumer-inspired branding, creative and marketing support from a wide team of experts.

Since then, The Point.1888 has welcomed 11 new clients. This growth in the agency and its client book was the driving force behind the marketing team’s expansion.

Will Stewart, managing director of The Point.1888, said: “Over the last few years, we’ve shown the industry that we’re an agency to watch thanks to our attitude and retail-led approach. Our growth has been phenomenal but we recognise that to continue on that trajectory, meet our targets and give our clients the best possible support, Sarah and Martin need the support of a team of talented individuals and with Chris, Andrea, Ellen and Sophie, they’ve got just that.

“This is such an exciting time for the marketing division and for our company as a whole and we’re ready to get people talking once again.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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