Home / Highlight / The Point.1888 lands exclusive deal with British interiors designer MissPrint

The Point.1888 lands exclusive deal with British interiors designer MissPrint

The Point.1888 has signed a new exclusive deal with the leading British designer and proven licensed brand, MissPrint to expand its licensing remit into new categories and partnerships.

MissPrint is already renowned for its uniquely bold collection of eco wallpaper, hand illustrated and printed in the UK. The brand has enjoyed a great success through brand licensing collaborations for a number of years with the likes of John Lewis, Dunelm, Quaker Oats and more.

Through its new partnership with The Point. 1888, MissPrint is looking to further grow and expand on these relationships, as it eyes a move into new products and categories.

Janine Richmond, senior commercial manager for Home at The Point.1888, said: “With a loyal following and a clear brand direction, MissPrint is now primed to grow its business and we’re delighted to have been chosen as the partner to help it do just that. We’ll work with the MissPrint team to expand the brand’s reach, create new products in different categories and let them continue to do what they love best which is creating new designs.”

With its wallpaper and fabric ranges already hugely popular among homeowners and interior design enthusiasts, MissPrint is keen to extend its audience base by creating products which have wider appeal and are suitable for those renting property, as well as homeowners.

To do this, The Point.1888 has already began its brand immersion phase, which will then be followed by further research and competitor analysis, before the team can engage with its network of retail contacts.

Yvonne Drury at MissPrint, said: “We have enjoyed incredible success in more than 35 countries across the world despite being a very small team. We’re a family-run business with strong beliefs about production, sustainability and supporting British businesses and The Point.1888 understands that. They’re equally passionate about their company values and I know we’ll make a great team.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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