The Point.1888 launches dedicated retail services arm

The Point.1888 has launched a new business arm, Spotlight.1888, dedicated to helping brands and licensees with retail services, and retailers with licensing strategy.

Based on an extension of its market leading retail-first model – whereby The Point.1888 creates new products for its brands based on the gaps it sees at retail as well as what it thinks the brand’s target demographic might like – Spotlight will work directly with retailers and brands to help them fill the gaps themselves using the agency’s retail team expertise.

The new business comprises a dedicated account team, with a mix of buyer experience across a number of retailers (Harrods, John Lewis, Sainsburys and Kingfisher, to name a few), along with dedicated licensing retail professionals.

Heading up the new business arm will be The Point.1888’s Head of Retail, Hannah Stevens, who has been working on the idea of Spotlight.1888 for many years alongside leading retail expert and Managing Director Will Stewart.

“We are constantly discussing with retailers, licensees and brand owners the different ways to activate licensed brands at retail and are delighted to finally provide an official channel for this, in the form of Spotlight.1888,” says Hannah. “There couldn’t be a better time to launch, and the full team will be at BLE to discuss our approach with any prospective licensees, retailers or brands.”

Spotlight.1888 is the second new business The Point.1888 has launched this year. Story.1888, which launched in August, provides clients with creative services such as product branding and style guides, product marketing, strategy, content creation and campaign management.

To hear more about Spotlight.1888, visit stand C183 at BLE or contact the team at spotlight@thepoint1888.com.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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