The Point.1888 is launching a new marketing service to its clients and prospects.
This is the latest move from the agency that bills itself as the next generation of brand licensing and is a concept devised by managing director Will Stewart and head of business development, George Birtchnell.
It will be delivered under the direction of head of marketing, Sarah Crimes who joined the company earlier this month. The new marketing capability means that all products created and launched under The Point.1888 will now be offered the support of an extensive marketing programme.
The concept’s launch arrives at a time in which it is notoriously more difficult to find space at retail and has been devised in response to what they firm states is a ‘significant increase in interest and attention from retailers and brands over the last 12 months.
The Point.1888 has made eight new appointments over the past year as it looks to adapt to today’s product development and retail landscape. It scouted Crimes from her role at The Little Botanical, a brand she built from scratch and placed in John Lewis within four months of its launch.
Prior to this, Crimes worked as brand manager at Montezuma’s Chocolates.
In her role as head of the new marketing division, she will be working alongside brands from the beginning, agreeing style guides, routes to market and growth strategies. Digital marketing and PR support will be available for launch, as well as e-commerce strategy planning and content creation.
Commenting on the new appointment and service, Will Stewart said: “At The Point.1888, we want our clients to be supported in every way. With marketing being such a big part of creating, communicating and promoting products, it is absolutely the right time to add this division to our business and align it with our existing Creative services.
“Having known Sarah for over four years, I knew she would be a perfect cultural fit for our growing family. Sarah has a huge wealth of knowledge across the full spectrum of marketing activity which we can now unleash on the brand extension industry.
"Engaging retailers and delivering outstanding products already puts us ahead of the market but layering on a full marketing capability to our partnerships is unique. It continues to be such an exciting time for our company and Sarah will help drive our unique proposition forward.”
Crimes added: “I was lucky enough to work with The Point.1888 as a client, and loved everything we did together. I was always so impressed and inspired by the way in which the team work and their knowledge of Licensing, Retail and Business as a whole.
“I knew for quite a few years that when the time was right The Point.1888 would be a business I wanted to get stuck in to and really see if I could make a difference.
"Already the company is allowing me to use bits of my knowledge in manufacturing, retail and sales as well as my huge passion for all things marketing and brands, with the focus being to use it all to build an extra layer into the already outstanding team that is in place.”