The Point. 1888 has been named the UK licensing agent for The Brilliant World of Tom Gates, a popular book series that has just been commissioned for its first Sky Originals children’s TV series.
Written and illustrated by Liz Pichon, the Tom Gates series of books is published by Scholastic and has sold more than 11 million copies in 44 languages across the world to date. The series features doodles, pictures, and handwritten font throughout, all of which documents Tom’s adventures at home and school.
The new 2D, stop-motion and live action TV series presented by Pichon herself will follow a modular, mixed-media magazine format, bringing TOm’s antics to life for six to 12 year olds. In support of the recent Sky Originals commission, TG Entertainment has appointed The Point. 1888 to handle its UK licensing programme.
Making its debut on Sky Kids UK in the UK and ROI in early 2021, the launch of the TV series will coincide with the 10th anniversary of the first book and the publication of the 18th book in the series – Tom Gates Ten Tremendous Tales.
The Tom Gates’ brand licensing will focus on encouraging children to get creative through illustration, music and doodling.
Pichon, said: “I am delighted that The Point.1888 has been appointed as brand licensing agent and I can’t wait to start working with them on ideas to take Tom’s world off the page and inspire even more children to pick up pens, pencils and paintbrushes and explore their own creativity.”
Janine Richmond, senior commercial manager at The Point.1888, added: “We’re thrilled to be working with Liz and TG Entertainment Ltd on this exciting brand licensing programme. Liz puts so much focus and energy into bringing the World of Tom Gates to life as evidenced by her incredible creativity during events, signings, festivals and more. It’s time to bring a bit more fun into children’s lives and we can’t wait for Tom Gates to do just that.”
Liz Keynes, commercial director, TG Entertainment Ltd, concluded: “All the activity around Tom Gates in early 2021, means the launch of a licensing programme couldn’t be more timely. Centered around everyday life, this fun and funny unisex brand connects ’brilliantly’ with children and offers stand-out opportunities for partnering on unique and creative brand activations.”
The Point.1888 has already begun its brand immersion phase, which will then be followed by further research and competitor analysis, before the team dive in to engage with their vast network of retail and licensee contacts.