The Point.1888 has appointed the ex-Saatchi & Saatchi account lead, Martin McLaughlin, as its new commercial manager.
Having delivered communications, advertising and brand partnership planning for super brands such as T-Mobile, Cadbury, Amazon, Warner Music and Ford among others, McLaughlin will now be focusing on the growth of the Point.1888 and that of its FMCG and Publishing clients.
McLaughlin’s appointment marks The Point.1888’s fifth round of expansion in the last seven months. Over that time, the team has grown from eight to 21 employees, and established significant strength and experience in brand development and creation.
With a background in advertising and brand partnership, McLaughlin has vast experience across both sales and creative. He will be lending his support to the expansion and growth of The Point.1888’s recently launched marketing and creative division.
McLaughlin began his career in advertising, working with Saatchi & Saatchi on many of the UK’s biggest consumer brands. In 2010, he brought his own brand and popcorn range to market – ‘Love Da Pop’ – having secured investment from Peter Jones on Dragon’s Den. His range achieved listings with Waitrose, EasyJet and Superdrug shortly afterwards.
Since then, he has worked with the Brit and Mercury prize nominated artist Loyle Carner in delivering a six month music programme for young musicians.
Will Stewart, managing director of The Point.1888, said: “With every new recruit that joins our business we see immediate change and growth across everything we do. With Martin, we’re gaining some highly valuable new skills and experience that will enable us to further develop our existing clients and categories, as well as welcome new brands on board.”
McLaughlin added: “The Point.1888 is truly setting itself apart from the rest of the licensing industry and I’ve found their honesty, passion, bravery and trust evident in everything they do. The result of this refreshing approach can clearly be seen through the exciting companies they work with, and the trusting relationships they have with them all. I’m incredibly excited to join their team and for the opportunities that lie ahead for the business.”