The Point 1888 has teamed with drinks firm Innocent and Oliver Bonas to raise awareness of the Innocent Big Knit and raise money for Age UK.
Under the partnership, the trio will develop a range of adult and kids’ hats to boost consumer awareness of the campaign.
The fund-raising initiative has already seen Innocent drinks don knitted hats within retailers, all in aide of the company’s Big Knit money-raising campaign.
Now, in association with The Point 1888, Oliver Bonas has created six life-sized limited edition hats to wear this AW15 including Blueberry Pie, Strawberry Pom Pom, tangerine Dream, Tutti Frutti and Juicy Grape and Smiley Bunny.
Exclusively available at Oliver Bonas, £5 from each adult hat and £3 from each kids’ hat will go towards Age UK.
Will Stewart, MD of The Point, said: “We are proud to have worked with an innovative retailer and a phenomenal brand to raise awareness of a campaign that is close to our hearts.”
Now in its 12th year, the Big Knit campaign sees budding knitters across the UK knit miniature woolly hats to adorn Innocent smoothie bottles, which will be sold in stores nationwide from February 2016.
For each pre-knitted smoothie sold, Innocent will donate 25p to help Age UK fund national and local winter projects.
Oliver Tess, MD and founder of Oliver Bonas, said: “We love the Big Knit campaign and are thrilled that we are working with our friends at innocent to help raise even more money for Age UK this winter.
“It is an exciting and special collaboration – two great companies working together for an important cause.”