Moonbug Entertainment has set a course for global expansion, having signed with 12 sub-agents across the EMEA region for a number of its popular preschool properties. The string of sub-agent partnerships was secured by the firm’s master licensing agency, The Point. 1888.
The sweep of new licensing agents is just the latest move for Moonbug Entertainment who continues to bolster its presence on the international licensing scene. The firm has already secured a number of licensee partners for its brands Blippi, CoComelon, and My Magic Pet Morphle, courtesy of The Point. 1888.
The brand extension specialist was appointed last summer as the master licensing agency across EMEA for Moonbug. Since coming on board, The Point.1888 has sought to leverage the shows’ popularity with children by bringing the brand closer to its audience across a broad range of categories, including clothing, puzzles, arts & crafts, games, outdoor to name just a few.
The Point.1888 has also now secured a wealth of sub-agents to help it deliver its licensing plans across EMEA. These include the German brand licensing expert, The Brand Residence, in Germany, Austria and Sweden; the award winning Spanish agent, El Ocho, in Iberia; the leading agent for the Italian market, The Evolution of Licensing, and Spacetoons, one of the largest and most successful kids entertainment conglomerates in the Middle East.
Further partners include LDI in Israel LDI in Turkey and Cyprus, ELC to cover Eastern Europe, Brand4rent in Russia, CLM in South Africa, License Connection for the Benelux region, Ferly in the Nordics, and Brand Energy – headed up by Benoir Roque and Alex Ardant – will be covering France.
So far, all sub-agents are in discussion with prospective licensees in their territories and a number of agreements are now in place. Jazwares and Bandai are working with the sub agents and The Point.1888 on the master toy launch of CoComelon and Blippi across EMEA this year, following a strong 2020 launch in the UK.
Character Options is planning for the launch of its master toy range for My Magic Pet Morphle this Autumn.
Bethan Garton, commercial director at The Point.1888, said: “Every agent we’ve signed really understands the new digital world that kids live in and that properties on YouTube, Netflix, Amazon and others can have just as successful a launch at retail as those on a traditional broadcaster, if not more so.
“Our agents will all act as ambassadors of Moonbug and The Point.1888 in their region and so a retail approach is key. They will be working with and educating retailers across EMEA on the strength of digital content brands.”
Jo Galpin, international licensing manager at Moonbug, added: “The success that we’ve seen so far has been phenomenal and allows families across the globe to connect with their favourite Moonbug characters. The Point.1888 have been excellent partners and we look forward to what each sub-agent will bring to their region.”
