Performance Brands has been appointed as the promotions agency for The Pokémon Company International in Europe.
The appointment comes at a busy time for The Pokémon Company, with the launch of Pokémon X and Pokémon Y on the 3DS coming in October.
“From our first contact with The Pokémon Company International we were excited at the possibility of representing this great brand and saw fantastic potential for Europe across a range of promotional opportunities," said Michele Pearce, head of European Licensing at Performance Brands.
"We are looking forward to working with Pokémon to bring the fun and excitement of the brand to old and new fans alike.”
Launched in Japan in 1996, Pokémon has become one of the world’s largest entertainment franchises with more than 245 million video games and 20 billion trading cards sold worldwide.