The Pokémon Company extends Casio partnership for new BABY-G women’s watch

The Pokémon Company and the international watchmaker, Casio have expanded on a collaborative partnership to welcome the fan-favourite Pokémon, Pikachu to the firm’s popular line-up of BABY-G women’s watches.

The latest collaboration follows on from the success of a partnership established last year that celebrated BABY-G’s 25th anniversary. The latest partnership will introduce an analog-digital watch with an outdoor theme, representing the active image of the BABY-G brand.

The band of the watch model – BA110PKC-4A – showcases a camouflage pattern and female Pikachu with a heart-shaped tail.

The Pikachu design is also infused with subtle details like the silhouette of the pink tail on the strap keeper and the Pikachu image etched on the case back. The hour and minute hands also evoke the face of Pikachu, a playful touch that will delight the wearer whenever they check the time.

As part of the release, BABY-G has unveiled a special landing page taking consumers through the features, which can be accessed here.

In addition to special packaging inspired by the Poké Ball, the BA110PKC-4A also comes equipped with Casio’s G-SHOCK technology including.

The BA110PKC-4A will retail for $150/£139/€149 and be available for purchase this February at select retailers, the G-SHOCK Soho Store NYC, and gshock.com.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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