The Pokémon Company International reveals Super Bowl 50 ad

The Pokémon Company International has revealed a new TV commercial that will air during Super Bowl 50 on Sunday, February 7th.

The ad, shot in Rio de Janeiro, celebrates the millions of Pokémon fans around the world and encourages them to enjoy the Pokémon references hidden in the ad.

“For 20 years, the Pokémon world has inspired fans to train hard and have fun,” said J.C. Smith, senior director of consumer marketing at The Pokémon Company International.

“This ad is reflective of that passion, and I can’t think of a bigger stage to share this story than the Super Bowl.”

The ad is part of a yearlong campaign celebrating 20 years of Pokémon. A 30-second version of the ad will be aired at the beginning of the third quarter of Super Bowl 50 while an extended version can be viewed below:

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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