The Pokémon Company launches half term pop-up at Harrods

The Pokémon Company International has launched a month-long pop-up in Harrods’ famed Knightsbridge store in London, featuring a host of special Pokémon activities for fans and families his half term.

The pop-up opened on Friday, February 14th, with a special area in Harrods themed after the Galar region, which is a UK-inspired new region from the recent Pokémon Sword and Pokémon Shield video games.

The two new releases have become the fastest-selling Nintendo Switch titles, with more than six million units sold worldwide during last November’s launch weekend, with global sales now totalling over 16 million units.

Running through to Friday, March 13th this year, Pokémon has taken over the pop-up space in the store’s fourth-floor toy department.

The pop-up features a range of Pokémon products, including toys, the Trading Card Game, stationery, and accessories. Activities planned for the month include giveaways and character appearances from Pikachu and friends, a screen showcasing the TCG and toys, and additional surprises planned to mark Pokémon Day on February 27th.

Mathieu Galante, licensing director EMEA at The Pokémon Company International, said: “We are delighted to be returning to this iconic store for another Pokémon pop-up.

“We were thrilled with the response to our previous pop-up at Harrods in May and are looking forward to providing another great experience for Pokémon fans old and new over the coming month.”

The pop-up follows a successful month at Harrods last May when Pokémon took over the pop-up space in the renowned store’s newly launched fourth-floor toy department with a range of products and activity to promote the launch of the live action movie Pokémon Detective Pikachu.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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