Home / Entertainment / The Pokémon Company launches new video-game tie-in plush lines

The Pokémon Company launches new video-game tie-in plush lines

The Pokémon Company International is ramping up activity for Pokémon fans ahead of the release of the new video games, Pokémon Sword and Pokémon Shield, through a unique tie-in featuring plush toys of characters featured in the games.

For the first time, fans will be able to buy plush toys of the games’ new first partner Pokémon on the day the games launch for Nintendo Switch: November 15.

Fans can find plush versions of the new Pokémon – Grookey, Scorbunny and Sobble – at selected retailers in the UK, France and Germany starting November 15. The eight-inch (20cm) plush can be found exclusively at Smyths Toys Superstores, promoted on special freestanding display units for the video games and plush.

The toys will also be available with temporary exclusivity at Auchan hypermarkets in France and Müller stores in Germany, while stocks last.

“We know fans cannot wait for the plush of their new favourite Pokémon characters,” said Mathieu Galante, licensing director (EMEA) for The Pokémon Company International. “This year, they will be able to pick up plush of the curious Chimp Pokémon Grookey, energetic Rabbit Pokémon Scorbunny and timid Water Lizard Pokémon Sobble at the same time as purchasing the Pokémon Sword and Pokémon Shield games, providing inspiration to players as they begin their new adventure.”

Manufactured by Pokémon’s award-winning master toy partner Wicked Cool Toys, the plush are distributed in the UK by Character Options, in France by Bandai and in Germany by BOTI.

Pokémon Sword and Pokémon Shield release exclusively for Nintendo Switch on November 15. Set in the new region of Galar, which is inspired by the UK, it sees Trainers battling in grasslands, towns and plains as well as in gigantic stadiums.

In addition to the plush, the release of the Pokémon Trading Card Game: Galar Collection coincides with the video games’ release. Featuring three never-before-seen foil promo cards of the adorable new first partner Pokémon, plus one of three glossy pins, it marks a great way for fans to kick off their collection for this new region.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Rocket Licensing named worldwide agency for web-comic turned lifestyle brand Fuzzballs

Rocket Licensing has been named the worldwide licensing agency for Fuzzballs, a pop culture brand …