The Pokémon Company International is partnering with the online retailer Zavvi to launch a special European Pokémon capsule collection across adult apparel, footwear and accessories.
Launching on November 30th, the collection marks the first collaboration between the two, with a range that comprises 19 items including sweatshirts, T-shirts and hoodies featuring iconic images from a selection of the original 151 Pokémon.
Fan favourites such as Pikachu, Squirtle, Jigglypuff and Bulbasaur adorn the range, which mixes black and white tonal designs with bright pops of colour. Prices range from £20 – £60 or €22 – €67 and the collection is available exclusively online at Zavvi.com.
Strong support for the launch includes a Zavvi homepage takeover, influencer gifting, a social media campaign and a marketing push with a dedicated photoshoot.
Mathieu Galante, licensing director EMEA at The Pokémon Company International, said: “We are delighted to team up with Zavvi. As the home of pop culture, they are an ideal partner as we continue to expand Pokémon fashion into the online space. This stylish and distinctive new collection further builds Pokémon’s status as a real fashion favourite with a widespread and enduring appeal.”
Pokémon’s collaboration with Zavvi is the latest in a string of sought-after capsule collections with partners ranging from high-street giants H&M, Zara, Bershka and Uniqlo to adidas, Original Stitch and leading designers including GCDS, Jeremy Scott and Bobby Abley.
Further recent Pokémon activity includes the launch of The Crown Tundra, the second expansion for the hugely successful video games Pokémon Sword and Pokémon Shield, and the release of the latest Pokémon Trading Card Game expansion, Sword & Shield—Vivid Voltage.
In 2021, Pokémon marks its 25th anniversary, which will be a continual celebration of the iconic and evergreen brand throughout the year.