The Pokémon Company partners with Geox for first kids & juniors collection

The Pokémon Company International has partnered with Geox for a special autumn/winter footwear collection.

The high-tech international footwear manufacturer and retailer is launching its first ever kids’ entertainment character collection with Pokémon in its kids and junior range.

The new range is suitable for boys and girls and features a host of Pokémon characters across its 14 different styles of sneakers and trainers. The Pokémon collection will be available at retail across Europe.

The Geox range will be supported by a strong marketing campaign that includes pop-ups, in store events and Pokémon branded windows in a large selection of Geox’s European stores.

Pikachu, Charizard, Sylveon and a of other Pokémon characters feature in the line.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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