Home / Entertainment / The Pokémon Company partners with US artist Daniel Arsham for ‘fictional archaeology’ project

The Pokémon Company partners with US artist Daniel Arsham for ‘fictional archaeology’ project

The Pokémon Company has partnered with the American artist, Daniel Arsham to unveil a new project featuring icons of the Pokemon franchise presented within the artist’s creative concept of fictional archeology.

Through his work, art and pop culture fans are invited to imagine the unearthing of Pokémon a thousand years from now and experience the passage of time.

“The fictional archaeology is really an idea of taking all of the objects from our present day and imagining as if we were an archeologist in the future and looking at these objects from our everyday life or our everyday experience,” said Arsham.

“I think there’s something kind of prolific and impactful about trying to step outside of our own time frame. It gives us a perspective of our own experiences and lives. Through these works, I hope to be able to shift people’s understanding about time in general.”

Tsunekazu Ishihara, CEO of The Pokémon Company, added: “Pokémon evolved as a brand by embracing new technologies and collaborating with partners from new fields ranging from data communication systems and geolocation-related technologies to partners in fashion and art.

“I’m delighted to welcome Daniel Arsham as our collaboration partner. Through his work, my wish is for people around the world to ‘dig deep’ into their imaginations and think about what Pokémon would look like in a thousand years.”

Additional details about the collaboration will be announced later this spring.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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