The Pokémon Company International has announced a slew of new licensing deals covering back to school categories across leading territories in Europe.
In the UK, Pokémon has signed Blueprint Collections for a range of stationery, Zak UK for lunchware, and Trade Mark Collections for school bags. The first product ranges are due to launch at retail in 2017/18. The brand has also signed Alpa SAS for a range of school bags and stationery for France, Belgium, Luxembourg, and the Nordics.
In addition, Stor has been signed for lunchware in Spain, Portugal, Italy, France, Belgium, the Netherlands, Luxembourg, Germany, Austria, Switzerland and the Nordics. In Spain and Portugal, Pokémon continues its partnership with CyP for bags and stationery. The company has also renewed its agreement with Vadobag for stationery and bags in Germany, Austria, Switzerland and the Benelux.
“These latest signings mean we now have best-in-class licensees in place in key territories in Europe across the core back-to-school categories, which will ensure Pokémon has a substantial presence in playgrounds across the region,” commented Mathieu Galante, senior manager of European licensing for The Pokémon Company International.
Pokémon has proved itself an evergreen brand among youngsters and adults alike since the launch of the first Pokémon role-playing game on the Nintendo Game Boy system in 1996.