The Pokémon Company reveals Back to School licensing program

The Pokémon Company International has announced a slew of new licensing deals covering back to school categories across leading territories in Europe.

In the UK, Pokémon has signed Blueprint Collections for a range of stationery, Zak UK for lunchware, and Trade Mark Collections for school bags. The first product ranges are due to launch at retail in 2017/18. The brand has also signed Alpa SAS for a range of school bags and stationery for France, Belgium, Luxembourg, and the Nordics.

In addition, Stor has been signed for lunchware in Spain, Portugal, Italy, France, Belgium, the Netherlands, Luxembourg, Germany, Austria, Switzerland and the Nordics. In Spain and Portugal, Pokémon continues its partnership with CyP for bags and stationery. The company has also renewed its agreement with Vadobag for stationery and bags in Germany, Austria, Switzerland and the Benelux.

“These latest signings mean we now have best-in-class licensees in place in key territories in Europe across the core back-to-school categories, which will ensure Pokémon has a substantial presence in playgrounds across the region,” commented Mathieu Galante, senior manager of European licensing for The Pokémon Company International.

Pokémon has proved itself an evergreen brand among youngsters and adults alike since the launch of the first Pokémon role-playing game on the Nintendo Game Boy system in 1996. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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