The Powerpuff Girls is building momentum across EMEA with a master toy line hitting shelves and new broadcasters across the UK, France and Germany.
Turner’s Cartoon Network launched the brand-new series of The Powerpuff Girls worldwide last April and now the first wave of product has begun hitting shelves across EMEA.
The merchandise roll-out is being spearheaded by the global master toy range from Spin Master with fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school products following soon.
“With its credibility and heritage already firmly established with mums and millennials, The Powerpuff Girls is perfectly positioned to capitalise on the current ‘Girl Power’ trend that is taking the toy industry by storm," said Johanne Broadfield, VP, Cartoon Network Enterprises EMEA.
“We’re delighted to see retailers across the region share our enthusiasm and passion for the property – through shelf space allocation, as well as comprehensive marketing support. The Powerpuff Girls is well on its way to becoming top of mind with girls in all our key markets.
“We’re ensuring girls across EMEA can join Blossom, Bubbles and Buttercup on their action-packed quests to save the world, thanks to these significant free-to-air broadcast deals and our digital plans.
"Added to that, we’re building the buzz even further through multiplatform engagement initiatives, a stunning cinema campaign and other marketing and retail activations right across the region.”