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The RHS appoints Danilo as its diaries and calendars partner

The Royal Horticultural Society has appointed the licensed calendar, greetings cards, gift wrap and diaries publisher as its new calendar and diary partner.

The coming year will see Danilo produce a wide range of 2021 RHS calendars and diaries. The items will feature photographic images of RHS gardens, the RHS Chelsea Flower Show and plant portraits, alongside illustrative images selected from the RHS Lindley Collections.

The range will feature a number of product formats, including the RHS Chelsea Flower Show Slim Calendar, RHS Gardens Square Calendar, and the RHS The Collection A5 Diary. Also available will be the RHS Gardens Slim Diary, RHS Fruit and Flowers Slim Calendar, and the RHS Illustrated Slim Diary.

The collection will be completed with the RHS Easel Calendar and the RHS Family Organiser.

Two deluxe products will also feature under the new partnership: An RHS A3 Calendar with botanical illustrations from the RHS Lindley Collections – in a special tear-off format so the artworks can be framed, and an RHS Collectors Gift Box Set featuring the RHS Gardens Square Calendar, the A5 Diary and a pen in a deluxe box.

The calendars and diaries will be available at a wide range of book, card and gift shops, as well as supermarkets, department stores and RHS shops from September 2020. They will also be widely available at online retail, including rhsshop.co.uk and danilo.com. A selection of these products will launch at the RHS Chelsea Flower Show in May 2020.

The market for the range is expected to be RHS members and gardening enthusiasts as well as gift givers of all ages.

Dan Grant, licensing director, Danilo, said: “Not only is the RHS the world’s best-known gardening charity, enjoying unmatched levels of awareness, but it has supplied an extraordinary selection of beautiful photographic imagery and artwork to inspire the designs of our calendars and diaries. We are delighted to be working with the RHS on this range.”

Cathy Snow, licensing manager, RHS, added: “Danilo is highly recognised and well regarded in its industry, with innovative and award-winning product designs.

“This range wonderfully reflects the varied and inspirational work of the RHS and will be popular not only with lovers of gardens and gardening but with anyone who loves calendars and diaries that are both useful and beautifully designed.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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