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The RHS extends partnership with Heathcote & Ivory for new Flower Blooms Lavender Garden collection

The Royal Horticultural Society has extended its partnership with the British beauty and fine toiletries brand, Heathcote & Ivory for the launch of its 2020 line, the RHS Flower Blooms Lavender Garden collection.

The third in the RHS Flower Blooms series, this collection contains shower gel, scented soap, body lotion and hand cream as well as a set of three hand creams and a weekend away bag containing body wash and body lotion.

Accessories include garden drawer liners, pillow mist and a lavender-filled eye mask. All the items in the collection offer bespoke formulations blended with botanical extracts of wisteria and lilac with Lavandula essential oil.

The items also make use of lavender-themed designs inspired by artwork from the RHS Lindley Collections, the world’s largest collection of botanical art. It’s not just the designs that are inspired by the RHS, but the fragrance too, inspired by the scent of the Lavandula x intermedia Olympia.

RHS Flower Blooms Lavender Garden launches at retail in spring 2020. The range will also be previewed at Spring Fair at the NEC in Birmingham from February, 2 to 6 2020 at the Heathcote & Ivory stand (Hall 3 Q10-R11). Heathcote & Ivory will be targeting leading department stores and garden centres, all of which are among the regular stockists of Heathcote & Ivory products. The range will also be available online at heathcote-ivory.com

The RHS Flower Blooms Lavender Garden collection is the latest range from the RHS partnership with Heathcote & Ivory. The partnership launched in spring 2019 with Flower Blooms Daisy Garland and Tender Palm, two ranges comprising gift sets of washes, lotions and creams for hand and body as well as standalone shower gels, body lotions and hand creams. Trellis, the second in the RHS Flower Blooms series, launched in the autumn of this year.

Denis Aaronson, managing director, Heathcote & Ivory, said: “RHS has been a welcome addition to our select licensing portfolio of some of the UK’s leading design and lifestyle brands. The resources of the RHS Lindley Collections and the strength of the RHS brand have been perfect inspiration for this gorgeous lavender-themed collection.”

Cathy Snow, licensing manager, RHS, added: “Lavender is a much-loved fragrance and a popular plant among gardeners – an ideal inspiration for the RHS Flower Blooms Lavender Garden collection. Our partnership with Heathcote & Ivory has already inspired some wonderful collections and this range is no exception.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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