The Royal Horticultural Society has named Woodlodge Products its UK licensing partner for a range of outdoor pots, one of the gardening brand’s key categories.
Under the new deal, Woodlodge Products – a UK supplier of garden pots and gardenware – will launch its first products to retailers for pre-order in September this year. They will be distributed to retail outlets from January 2020.
While the partnership is still in its early stages, Woodlodge is already making preliminary plans for the first range and will include both classic and modern designs and a full selection of sizes to accomodate any outdoor space. The final version of the first range will incorporate standard terracotta, glazed, and fibre clay pots.
For the design process, Woodlodge will have access to the whole range of RHS design assets, including its style guides and artwork from the RHS Lindley Collections, the world’s finest collection of botanical art.
All product will either be embossed or debossed with the RHS logo, creating consumer confidence at point of purchase.
Woodlodge boasts more than 1,500 garden centre accounts located throughout the UK and Ireland, all of which will be the primary focus for the new range. The firm also has a history of creating innovative products and eye-catching in-store merchandising so the launch of the new RHS-endorsed range is eagerly anticipated by both retailers and customers.
2020 saw a steep upswing in the gardening sector, with the pandemic introducing a new range of customers to the hobby from across the age spectrum and social demographic. A number of these are discovering not only the benefits of being outside, but the benefits of gardening to physical and mental health at a particularly demanding and stressful time.
The RHS ranges will therefore target all members of this fast-expanding group of budding gardeners, who have embraced nature during the lockdowns.
Michael Wooldridge, managing director, Woodlodge Products, said: “As the market-leading supplier of garden pottery in the UK, it’s important for us to work with brands and partners that have a strong resonance for gardeners. To be associated with the RHS, a charity that aims to inspire a passion for gardening and growing plants and promotes the physical and mental advantages of gardening, is, for Woodlodge, a natural fit.
“The RHS is a highly regarded and recognisable brand and will offer consumers both peace of mind and confidence when buying our range of products.”
Cathy Snow, licensing manager, RHS, added: “Our members and supporters are, not surprisingly, keen to have the highest-quality products in their gardens and outdoor pots are a very important category for the RHS.
“We are therefore delighted to be working with Woodlodge, which has always maintained high levels of quality and service while providing continual innovation and style to all its ranges.”
